Here is an ad that I find completely grotesque. At first glance, this ad seems to be gearing the message that the younger you are, the more attractive you are. To me, I felt that this was ad for pedophiles. Almost immediately I found the symbolisms in this ad. This model may be older in real life, but the pink blush of her cheeks and her short curls say she is not. The background is usually for a more intimate setting. The red lipstick indicates the passionate part of the girl. The way her lips are portrayed and her eyes, you get a strong sense that she is ready to become more than just a child. even her eyebrows are shaped perfectly, something that you just do not see in a little girl. The white bear and the white of her clothing represents the innocence of the girl. Her blue eyes are also an indication of how unique she is.
Not only does the picture say a lot, but the simple text itself, "Because innocence is sexier than you think." That can potentially make children feel that this is what society wants to think of them. They might even feel the need to grow up faster than they should.
The other thing about this ad is that it is not even a product for young children. The cosmetics and perfumes are meant for young adult women. The ad is trying sell you the product by informing you that you will look younger and feel soft as a baby, but I think this way of advertising has gone way too far.
No comments:
Post a Comment