Blog Post #1

Simplicity is the word to best describe this McDonald's print advertisement. The first thing noted is the thin rays of light coming from the night light, creating the illusion of a big order of fries. It's a clever use not only of the light, but making the night light also look like the cover that orders come in. But at first glance, it may seem a bit odd for McDonald's to have a night light as an advertisement.

That is, until you see the small words under the Golden Arches. 

The words may be hard to read at first glance for some, but the number "24" in bigger font is not to be missed. Staged at the late hours of the night, McDonald's has created a very simple advertisement for their twenty four hour business. By using the image of their famous fries, they are inviting their customers for a late night snack at any time of night.

Aside from being an ad that directly shows the use of a night-time object, there is some connotation to be seen. Night lights are commonly used for those who fear the dark, primarily a childhood fear. The light produced by night lights provides security and protection, and offers a warm feeling for those scared. Here in the ad, the light from the McDonald’s ad doesn’t feel so much protective as it does inviting. It’s a warm, simple light that brings the viewer in. It’s very much representative of what they are advertising for, which is food for you, the costumer, available and ready for whenever you crave it.