In this advertisement by Starbucks, my first eye-catching is
the slogan “If your coffee isn’t perfect, we’ll make it over. If it’s still not
perfect, make sure you’re in a Starbucks.” This ad is humorous and full of
confidence. The main concept is they guarantees that you will have a perfect cup
coffee and if you don’t, it means that you must be in another coffee shop.
Well. This is just only the beginning of a day. Who doesn’t like a cup of hot espresso
in the morning?
My second point is the image of the Starbucks’s logo tall cup and
the background with full of tall glass buildings which lends the idea of office
buildings. Starbucks isn’t just a normal coffee shop, but it is a coffee shop
for professionals, for people really enjoy and understand what a good cup coffee
really is. The lid of the cup already open so it’s ready to drink to start a
day. For a person who addicted to coffee like me, I definitely want to try
whatever in that cup. Starbucks makes people curious not only about their
coffee’s quality, but also the way Starbucks employees treat customers. Starbucks
wants everything to be perfect from the coffee to the service.
The very little
sentence at the bottom of the ad saying “It’s not just coffee, its’s Starbucks.”
The brand happily blends into the background. It's so ubiquitous, it's almost
invisible. They bold the words “Coffee”, “Perfect”, and “Starbucks” for a
reason. A reason that people will remember Starbucks always is a Perfect Coffee
shop.
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