Image: This ad shows a man holding a kid just like he is holding a cigarette. The hand on the image is a brown, rough. The audience can know it is unknowing adult male. he has clear nails. The audience may guess that he is educational and come from a normal family.
The kid shows on the image: he put his hand on the side and maintain a serious expression. This eye stared straight ahead, her face very solemn and withdrawn into rigidity. He is being tied between the man’s finger without struggle. He wear a white shirt and green paint. The kid seems twelve to fifteen years old. For his face, the audience may know this is an Indian ad.
The kid shows on the image: he put his hand on the side and maintain a serious expression. This eye stared straight ahead, her face very solemn and withdrawn into rigidity. He is being tied between the man’s finger without struggle. He wear a white shirt and green paint. The kid seems twelve to fifteen years old. For his face, the audience may know this is an Indian ad.
Text: this ad doesn't have many context. The title is “Smoking, pleasure for you. poison for your family” it is simple but compelling. The audience can easy get the idea of this ad: Stop smoking! smoking give people pleasure, but hurt the people around the smoker. Their family is innocent. The subtitle is “quit smoking now”.This size of this subtitle is big and locate on a prominent place with a red banner.
Audience: form the title “Smoking, pleasure for you, poison for your family” we knows the audience of this ad is smoker who has family.
Color：The background of this ad is grey. It makes audience relate it to cloud of smoke. Red banner is an emergency sign and warming the audiences.
Design Principle： Threat Detection,when the men holding his kid just like he is holding a cigarette. The audience will easily think that he is plan to light the “cigarette” which is light his son head. This imagination will create a painful and fear.
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