Friday, September 4, 2015

Blog Post 1


At first glance of this ad, it just looks like an 'L' shape. When you look a bit closer, you realize it is actually a woman. She doesn't have any clothing on so it emphasizes her figure, which is exactly what the text is saying, 'True Beauty is Curved'. This ad easily can attract the male population's attention. Making this ad for men, could imply that Samsung believes men with buy this product more than women would. Men are thought to be more technologically savy, so they are marketing towards that.

The tag-line also is implying what sort of body shape is preferred. In today's culture, it is thought of as beautiful to be tall and skinny, if you are a girl. This ad is just feeling on that stigma. We see a woman thought to be beautiful by these standards, and is supposed to make the product appeal to us more.

The warm brown tomes in this ad also suggest stability, structure, and support, which is evening that a tech company would want people to believe of them. They are heavily acknowledging the structure of this laptop, which is very easy to recognize. The support could imply that they have good tech support for when something goes wrong with the product, or also it could be more cleanly tied back to the structure of the product, implying it won't fall apart.

The product itself doesn't take up much room in the ad. It's there to actually show what the product is, but not much else

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