Blog Post #1

In class, we watched “Killing Us Softly” which was about how women are exploited in the media. The woman in the video seemed very passionate about how the media today negatively puts women out to be objects and sex symbols. This BMW car ad is probably not that woman’s favorite, but I actually like it. It’s clever and my take on this ad is that it is attractive. I don’t choose to be offended here especially since that’s neither the point of the ad nor did anybody force this girl to pose for the ad. It’s her job, and she’s doing a good job if you ask me. The edgy message is merely designed to grab your attention and it does just that. At a glance, the beautiful girl grabs your attention. Then the small wording makes the human eye desire to read the text more then the viewers eyes widen and perhaps the viewer even smirks upon realizing the entire message. The viewer then walks away thinking about and processing the ad and will probably remember it. This is what makes for a good piece of advertisement. I do agree that the message is raunchy I probably could have picked a different ad to make my point. Cold as my opinion may sound, the artist in me thinks this is pretty to look at. The coloring is right, her hair is how most girls would want their hair to look, her face is young, she has a natural look with no garish make-up, and her skin is flawless. Of course we all know it’s airbrushed, that’s no secret. There’s also no need to get offended about the airbrushing because this ad, as are most advertisements, is made to be aesthetically pleasing to the eye so, yes, it’s carefully tailored to be the best image possible in order to wow the viewer. On top that, I’m actually not a BMW fan so I’m looking at this ad objectively.