Blog Post 1: Diet Pepsi Ad

This is a Diet Pepsi ad featuring Sophia Vergara. Just by glancing over the ad, we can pick up on a few distinct elements. In this image there is an attractive woman drinking diet Pepsi out of a can that appears to be more slender and tall compared to other cans we traditionally see.The can is also at the center of the image, along with a straw. She is only wearing the color blue, with the exception of her lip stick, which is a bright red. These colors reflect the Pepsi Brand's color scheme, which appear on the logo on center of the can and also on the straw. The words "the new skinny can" are also placed vertically on the right side of the image.
But by taking a closer look at this advertisement we can also pick up on what the ad is attempting to imply. For example, from her clothing we can assume that she is most likely taking part in an outdoor water activity or at least in that sort of environment. This implies that she is in a place where she is revealing her figure. Her make up is also done flawlessly and all of her hair is in place. By presenting her in this way, the ad puts a strong emphasis on aesthetics. This furthers the importance of looking good. And by pairing this aesthetic emphasis with a environment where your body is typically revealed, the ad directs the focus to having and attractive and "skinny" body. The droplets on the can also give the soda a refreshing feel, which would pair perfectly with the outdoor heat.
By looking at the words on this ad, we can clearly see that it is promoting a diet food product. Not only is the word "diet" on the can, but the zero is also in plain sight. The words on the side are also placed vertically, mimicking the new design of the soda can. The words "the new skinny can" suggest that by drinking this diet Pepsi you could, like the can, become a new skinnier version of yourself.
So overall the message of this ad is that drinking this diet Pepsi could help you could be just like Sophia Vergara and have an attractive body. And by calling this new design innovation "skinny" it emphasizes the message that this soda is for the skinny drinker.