This super inappropriate advertisement is actually a REAL advertisement for burger king. Basically, it is trying to get the audience to try their new BK "Super Seven Incher". Using the slogan "It'll blow your mind away", which has an obvious (and inappropriate) subliminal meaning behind it. It seems it's more directed at immature teenagers who think this kind of humor is funny, or gross middle age perverted single men. Because, lets be honest, what woman is actually going to see this and say "HM, I WANT A HUGE 7 INCH BURGER!" This advert uses sexual innuendos to push a message across to the right audience. Now this advertisement caused a lot of controversy and was scrapped immediately, so I am sure that this is a poor example of trying to get someone to buy your food. However, any person who has a developed brain can definitely look at this and kind of put all the symbolism and subliminal messages together and get what burger king was trying to say with this add. All of this uses semiotics.
No comments:
Post a Comment