Blog post #1

            However simple this Target advertisement may be, I think a lot of elements in the advertisement signify a deeper meaning that resonates with us as the consumers. This advertisement is specifically targeted to consumers of healthy food.The text mentions happiness and living a full life. How you achieve that is by buying their healthy food.It says "Long Live Balance" which is supported by the images that we see. I'll start off with the background, which is an abundance of brightly colored green leaves. This gives it a very natural and clean feel. It signifies life, renewal and energy. This is a common theme throughout the advertisement. They want people to feel happy and have hope for a new day where they can start fresh. Green is a color that makes us feel safe. The bottom of the background is darker which gives it contrast from all the light at the top. The girl is standing on a bench, which signifies growing as a person in all aspects of life. The girl is balancing on one leg, starting the theme of balance. The girl's shoes have stars on them, which signify self-fulfillment and advancement. You could even assume the girl's gray tights are a form of balance between black and white and therefore signify compromise. The girl is very lively and there is a lot of light on her and in her face. She seems very optimistic and happy. I think they chose a little girl because children and youth signify a kind of hope. They are energetic and curious about the world around them. There are many red elements in the advertisement, including her red dress, hair tie,  watermelon and some text. The reason for the abundance of red is firstly because it excites us and it makes us remember the advertisement. Red goes with this recurring theme of energy. It also signifies passion, positivity and a willingness to take action. The girl is holding both her arms up as if to suggest balance. The little girl is smiling which shows happiness and radiance.The watermelon is another sign of nature and freshness that goes with the green background.