Blog Post 7

Do you think people today use the mass media differently compared with how people media 10 or 20 years ago?

I think people today use the same mass media compared with it in the past 10 or 20 years ago. The mass media are diversified media technologies that are intended to reach a large audience via mass communication. The technologies through which this communication takes place vary. Time flies, but the way people use mass media doesn’t change. People are prescribed to receive information that establishes or reinforce the product and how it is currently developing. The mass media - specifically blogs, podcasts, online video, and social networking - to help marketers increasing their exposure by delivering content in formats that the target audience. Present and future customers are also looking for content the way, it can be downloaded an episode of your favorite television program or reading a blog they posted on trends. When I was a little child, I have known the basic function of mass media and what it does. For example, Youtube and Facebook came out around 2004/2005. But before it, there are many ways of mass media that people used it for communications, advertises and connection

Blog Post 6: Miss Representation

Miss Representation is a documentary film exploring how mainstream media contribute to the under-representation of women in influential positions by circulating limited and often disparaging portrayals of women. Why is it difficult for women to achieve leadership positions and for the average woman to feel powerful herself? I always ask myself that question. Women are seen more powerless than men. Women also have life as men. They are taught to be good at home and in school since kindergarten as men. Women have the right to talk and to lead as men. They must have the right for happiness, for powerful as men. Body images? No one says if you want to be perfect, you have to be as skinny as possible like in those advertisements. I don’t agree with that. The world should consider what inside women’s brain, not what outside women look like. If we look in media world, they are significantly underrepresented. Women own just six percent of the commercial broadcast TV stations in the U.S. And while slightly more than half of local television news anchors are now women, women still make up only 28 percent of local news directors and 16 percent of the general managers at TV stations that air local news. If we look at the political world, women are clearly underrepresented. Out of 197 heads of state around the world, only 22 are women. That means that 89 percent of the countries in the world are led by men. The documentary does a great job on convening the messages for people in general and for women in specific: “Focus on what women can do, not on what women look like.” Everyone should watch this, especially girls.

Blog Post 5: Psychoanalytic criticism

Psychoanalytic criticism builds on Freudian theories of psychology. Whenever it comes to Freud or Jung's often put me in something related to the mind or spirit and thereby become distracted theory. Between modern consciousness and mental, there is no difference. Or just a theory for a psychological philosophies. That is the question that has long assumed that natural symptoms, so from the outside world in all its influence individual circumstances, family and civil society presented to infiltrate and create different forms, these sentiments rooted in the brain different from the angle normal mode but really not normal. Or maybe this is a sign of life symbolizes living. In this way; personality that can skew perceptions about the thing itself, but the reasons can lead to a meaningful and fulfilling life. In the eyes of the psychological and physical condition for this is the need to have a treatment, which is basically like a final decision to search for the charisma that both Freud and Jung characteristics and problems so long see these symptoms as a specific determination, through the development and expansion of school find a capacity under which they find expression through different circumstances. Like other theories, psychoanalysis also has positive aspects, the limit needs to be corrected. However, the emergence of psychoanalysis also helps solve many problems of social life, including science literature. We can say the application of psychoanalysis to literary critics as the door opens new horizons for literary criticism, is an important contribution of Freudianism. The application of psychoanalysis to literary criticism has helped to explain the creative process of writers, but if you just look for sociological perspective rough, sometimes not decipher the creative process of the artist officers, especially in the personality artist and style. Moreover, the tendency to criticize psychoanalysis also opens the door for people to get an insight into the inner world of the writer so that capture the thoughts, the feelings of the writer most honestly.

Blog Post 4: Marxism

Before this class, I didn’t know what Marxism was and what Marxism Critical meant. Then we watched a video on Youtube about “My Little Pony vs. Marxism.” I understand more about Marxism. Marxist literary criticism is a loose term describing literary criticism based on socialist and dialectic theories. Marxist criticism views literary works as reflections of the social institutions from which they originate. Marxism analyze helps the audiences view the movies/ television shows/ advertisings on many different terms such as the false consciousness, the ideology, the class conflict, the alienation, the consumer society and the grid-group analysis. For easier understand about Marxism, it is basically about who got the power over others. Example in “My Little Pony vs. Marxsim.”, most of ponies have their special talent, but then they have to hide it because someone got power over them says that isn’t a true friendship. “Ponies make it clear that equality, not individualism, is the path to true happiness.” They are all equal to each other. Marxism in this is whatever people do, they are received the same right, same value and same identity, not different from everybody else. They lost the egalitarian in the society to someone powerful. To people, just be yourself than anyone else, unique.

Blog post 3 Media

In my thoughts, media was just a way to connect people all over the world through technology, but since I have been talking this Reading Media Critically class, media was more than that. Mass media is generally understood as a process oriented to mass communication to the target audience by means of mass media for the purposes outlined. The mass media is the medium used to convey information in a public manner, broadly, that is capable of bringing information to a mass audience target. Need to distinguish between media content and media. Accordingly the mass media is an intermediate element capable of containing the media content, they differ from the content itself the mass media. There are 5 types of media: print, radio, television, online journalism and public relations. And I already know how to write essays on semiotic analysis on a movie. This week I studied about Marxist Analysis. It gave me an indeed look on why the director created the scenes on the movies. I would never know the details of the grid-group theory if I just focus what happen in the movie without notice what made the movie. The alienation, I thought it’s just in the movie, but it has in a real world too. In one episode that we watched in class on Freak and Greeks, there were so many concepts about Grid group theory that we wouldn’t never realize if we don’t analysis it. On the Halloween’s day, there were adults acting like kids, and kids try to be grown up. Two different category in here were if you don’t have a boyfriend, you are a loser. That was why Lindsey wanted to be at home at the first time, but then she was pushed by her friend, she had to get on a car running around the town.

Blog post 2: Sherlock's Analysis

Sherlock Holmes - the most famous characters in literary history – was made by a Scottish author and physician Arthur Conan Doyle. Sherlock Holmes was born in 1854. He began to live at 221B Baker Street, London with Dr Watson, a close friend and biographer for Holmes during and after the case. In the first episode called “A study in Pink”, the woman in pink was the fourth in a series of seemingly unrelated suicides, but Sherlock Holmes deduces that the deaths were actually murders most foul.

From the beginning of the movie, the dream that Dr. Watson had basically tell us a little bit about himself. The signs of the battles, the noise of the gunshots, the people wearing soldier’s clothes were actually the war that Dr. Watson was an army doctor there just return from the war. He thought that he hated the war, but later on, when Holmes found out that Dr. Watson really enjoyed the time that he was in the war. Watson missed it, not hated it. Sherlock did that by reading signs that others had ignored or had believed to be trivial or inconsequential. Just by seeing the style of Dr. Watson’s hair, hearing the conversations when they walked into the room, looking the color of his face and touching the engraving on the back of phone, Sherlock knew all about Dr. Watson’s personality. Then the police asked for Sherlock’s help from the fourth suicides case. A woman in pink dress found death. He examined the woman, noticed certain things about it, and proceeded from there. He saw the text that the woman left behind but unfinished, could let him go to a wrong direction. He touch the coat to find wherever the woman go before being killed. He looked at the old ring, clean on the outside but dirty on the inside, and knew she was in unhappily married for over 10 years. He knew she had a suitcase because the mark on the right leg, and she never checked in the hotel because of her hair looking bad. That unusually for women. The signs and symbols always had their own meanings. In the middle of the movie, Sherlock found the phone being kept by the murderer and chasing the cab all over the London’s street. He knew the street so well even knew when it ended. Sherlock found out the message wasn’t the name “Rachael”, it was the password into the woman’s email address. He wanted to get on the game with the killer so he accepted to go with the killer. The sound of the movie when Sherlock spoke with the killer in the cab was darkness and horror.

I haven’t seen the Sherlock before and this was the first time I had interested in Mystery Movie. The more mystery Sherlock is, the more talents he has. 

Blog Post 1: Starbuck logo

In this advertisement by Starbucks, my first eye-catching is the slogan “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, make sure you’re in a Starbucks.” This ad is humorous and full of confidence. The main concept is they guarantees that you will have a perfect cup coffee and if you don’t, it means that you must be in another coffee shop. Well. This is just only the beginning of a day. Who doesn’t like a cup of hot espresso in the morning?

My second point is the image of the Starbucks’s logo tall cup and the background with full of tall glass buildings which lends the idea of office buildings. Starbucks isn’t just a normal coffee shop, but it is a coffee shop for professionals, for people really enjoy and understand what a good cup coffee really is. The lid of the cup already open so it’s ready to drink to start a day. For a person who addicted to coffee like me, I definitely want to try whatever in that cup. Starbucks makes people curious not only about their coffee’s quality, but also the way Starbucks employees treat customers. Starbucks wants everything to be perfect from the coffee to the service.

The very little sentence at the bottom of the ad saying “It’s not just coffee, its’s Starbucks.” The brand happily blends into the background. It's so ubiquitous, it's almost invisible. They bold the words “Coffee”, “Perfect”, and “Starbucks” for a reason. A reason that people will remember Starbucks always is a Perfect Coffee shop.