Blog Post 1

This is an ad by the French Ministry of Health for obesity and it is a bit shocking to look at initially. It only has one line of text on the bottom that translates to "obesity starts at a young age." The ad has one main focal point that is front and center, pink ice cream on a cone stylized so that the ice cream looks like are large belly featuring a belly button and skin like texture. The only other thing within the ad is the official logo of the French Ministry of Health within the lower right corner. The text at the bottom literally says the point of the ad but it is just as clear and obvious without the wording. It is easy to see that it is a warning about obesity and health, specifically diet and things that can cause weight gain like ice cream. The pink color of the ice cream allows for to draw attention and still show the skin like texture openly. The cone is similar to an arrow as it takes attention down from the ice cream to the wording at the bottom. When it comes to the text the viewer reads from left to right and ends at the logo for the French Ministry of Health. The image is similar to a metaphor, saying ice cream makes you fat. Even though it is stated that this is for a French audience it is clear that it is not meant for an American one given that our culture isn’t typically exposed to weight loss and obesity prevention campaigns that feature large bodies, symbolic or otherwise.