Blog Post #1 Semiotics

  In this advertisement the product is designed to look appealing to the eye. The Heinz ketchup company has cleverly disguised tomato slices to look like the original ketchup bottle.  Keeping the logo right in the middle of the page while providing clear cut images of fresh sliced tomatoes.  The wording at the bottom tells the consumer Heinz grows their tomatoes like “no one” else, therefore they have the best or most unique ketchup.  The red background is pleasing to the eye making the advertisement look smooth and fresh.  The color is also bold and stands out when flipping through a magazine or on the wall of a building.  And the white text pops out against the darkness of the red.  The tomatoes are in the center of the page making them the vocal point.  This advertisement is most likely communicating to a wide spread of audiences who enjoy the taste of ketchup with certain meals.  From fast food chains to restaurants, to everyday consumers and families.  One symbol the red tomatoes represents is something of organic or freshly made, instead of just a harsh ketchup bottle that may seem dull or manufactured.  With just a few words this advertisement has made its point and done it in a manner that even a small child could understand.  The shape in which the tomatoes are stacked outlines that of a bottle it can be as simple as that.  But they chose to go with the original glass bottle shape instead of the modern plastic ketchup bottles.