This advertisement for a glasses company cleverly plays off of a famous self portrait of the post-impressionist artist Vincent Van Gogh. Having this previous association with a piece of art the viewer may have seen before will strengthen their interest in the product. By using the characteristic blurry swirled paint style of the artist they can reinforce the idea that their glasses will make the user see everything sharply through them. The advertisement could be targeting mainly those who are well educated and enjoy fine art because not only does it play off of the idea of a painting in an art museum it also plays off the labels that one usually finds next to a work of art indicating the title and who painted it. In this case instead of the information about the artwork and artist it places the company’s name here, causing those used to attending art museums to look there out of habit as they would to find out a works title. Using a minimalist background focuses the attention on the important points of the ad such as the logo of the company, seen through the lenses. The light blue color present throughout the ad also has a calming effect and is also often used to call the viewer’s mind to the medical world. The small words in the corner are targeted to those who have already become interested in the product and now wish to know more. Roughly translated it says “See more clearly for less cost at keloptic.com” The appeal to the viewer’s frugality solidifies that this is a superior choice to other glasses companies, and this should be the consumer’s final choice.
No comments:
Post a Comment