Blog Post #1

In this advertisement by Benefit Cosmetics there's a number of examples of semiotics represented here. Although the ad’s main purpose is to advertise for one their mascara products, the center of attention is aimed at a very provocatively dressed woman. Her makeup, outfit and hair is all done up to give her a very seductive look. With her at the center of the advertisement she’s clearly intended to be the focal point of the advertisement. Although the mascara product itself is included in the advertisement it’s made considerably smaller and placed off to the side. The tag line in the advertisement reads, “They’re real honest; The Mascara that’s beyond believe”. Which implies that although you’re using a makeup product to enhance your eyelashes the mascara creates results that make them look real but better. From these facts, one can determine that company utilizes the idea of branding and material culture to their advantage. By using an attractive woman in their ad and presenting the claim that any woman could have the potential to have these results, Benefit Cosmetics is able to easily push their product to an audience who wants to look like the woman pictured.