Psychoanalytical Theory

Psychoanalytical theory has to do with the laws of metal functioning. It is the science behind the interaction between conscious and unconscious processes. So much of this theory counts on the unconscious mind. The unconscious mind, in the text, is compared to the bottom part of an iceberg. The top, visible part, would be the conscious mind. This suggests that that unconscious mind is much larger than the conscious mind. There are memories, beliefs and experiences that we file in our unconscious mind. Childhood experiences and these unconscious desires are what mold our personalities. The media taps into our unconscious desires and use them to sell us on their idea or product. For example, Hilary Clinton, a well-known political figure, appeared on SNL and did a great job. She was funny, she wasn’t uptight and super duper professional like she usually has to be in front of a camera, and she genuinely seemed like she was having fun. When you watch her in other scenarios, the Democratic Debate for example, she comes across as a very strategic professional political icon and seasoned speaker that you might even vote for to be president of the United States. These are two very different scenes but she was on SNL and acted the way she did to help us connect to her as a human being. Hilary is persuading us to vote for her and also trying to restore credibility to her name. So by seeing her in a different light then we can see that maybe she’s more than her scandal. On an unconscious level, we, the American public, like to see ways that we can relate to celebrities and political figures. It simply makes us like them more. And perhaps we’ll cast our vote for them because we feel that connection with them and we don’t look at them like they are a robot.