Blog Post 7- A Shift in Mass Media

Do you think people today use the mass media differently compared with how people used media 10 or 20 years ago? Whatever your position, justify it.
Media today is incredibly different that media in the 90s, with the invention and popularization of the internet there has been a shift in who holds the power to disseminate information. In 1995 most media consumption was still accessed through television, radio, and print media. This meant that the power to control the flow of information accessible to the public was in the hands of companies and groups, which greatly narrows the point of view being shared, and what was shared was held to strict guidelines. With the revolutionary change that the internet and the creation of social media and large media sharing sites like Youtube and Netflix, there is a much greater ability to show a variety of interests and perspectives. People today have much more access to things that fit their own unique interests than they have ever had in the past. Niche markets that would never be targeted with traditional media because of the small fan base can be satisfied over the internet by shows from internet distributers which can use things like crowdfunding to avoid the need for large audience to draw advertisers to fund the show. Not only does this allow viewers to create direct input to the shows that they actually want to see using these methods almost anyone can create their own content that they will then be able to share with as many people as are interested in the same topic.