Psychoanalytic theory in the media focuses on the conscious and subconscious meanings behind why we do the things that we do. For example, someone can hate apples and not know that the reason they hate them is because they have a repressed memory from when they were little. Freud says there's an id, ego, and superego that come into play when analyzing the media. The Id is the most seen personality. The ego uses the conscious mind and everyday experiences to react to certain situations. The superego is the internalized version of ourself.
For example:
The movie Save the Last Dance
The ID- Derek's friend who is very constant throughout the film. He pretty much goes with the flow.
The ego- This would be Sarah. She reacts on everyday situations and is pretty steady in what she wants to do in life. She wants to be a dancer.
The superego- Derek. He believes in something outside of where he lives and lets his unconscious mind do some of the thinking. He didn't realize that the reason he wanted to teach Sarah to keep dancing was based on his past life events.
Psychoanalytic analysis digs deeper into the reason that we do things and why we react to certain circumstances a certain way. We sometimes don't realize that the opinions we have come from the way we grew up or what we were taught. There are some pretty interesting facts on parent-kid relationships in the book. Although, it is weird to hear about it and we don't think that way, the analysis breaks down the way that psychoanalytic theory works.
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