What are the advantages and disadvantages of content analysis?
There are great arguments for both sides (those that think content analysis enhances your experience and those that think it inhibits your experience) so at the end of the day it comes down to your own preference and why you watch and observe media.
Advantages:
Content analysis looks at the underlying messages that an artifact is trying to convey. It can speak to a larger message that you might not get by simply watching. Often it comments on the nature of society which allows the viewer to learn more about their own environment. They can bring to light social issues or injustices that need to be addressed that you might not have been aware of. It allows you to understand the characters of the shows you watch. Content analysis allows you to view intricate details of an artifact that you wouldn't have necessarily noticed during a casual watching
Disadvantages:
When looking behind the curtain, you can often times ruin the "magic" of an artifact. It's similar to understanding how a movie is filmed, and then trying to watch a movie without wondering how they decided to film each scene. You stop being fully invested in the artifact itself, but instead a part of your brain is constantly analyzing the show for the deeper messages and meanings. You can feel disconnected at times, Often times we watch media to distract us from reality, to give us a break. Content analysis can keep you grounded in reality, even when you don't want to be.
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